Niche Marketing with Great Articles

By: Cody Moya

One of the most magnificent qualities of the Internet is that, by
bringing the world close together, it enables people who fill one
tiny corner of interest to come together, marketing to each other,
sharing ideas, and growing as a niche community.

For instance, consider antique marble collecting. I don't know many
people who collect antique marbles. But if I do a search online, I
can find dozens of sites that specialize in it, many with excellent
information on their sites, places to trade and sell my antique
marbles, and tools with which to make my own marbles.

How can you leverage the enormous power of niche marketing?

The best way is by providing your web site with great content
focused directly at these niche markets. Instead of selling to the
masses who are interested in Bono and Coca-cola, sell to those who
are hungry for information and resources concerning their special
interest.

In order to do this, you must identify yourself as an expert in the
field you're targeting.

Becoming A Guru

Gurus are the wise men who sit on the mountains, dispensing advice.
You don't have to sit on a mountain but you do need to dispense
advice if you're going to be a guru. This means you should know
what you're talking about.

Online, degrees and education don't mean as much as the information
you can prove you have. The way you prove your knowledge online is
by supplying your website, whether it's a sales website or a
networking one, with great, original, valuable content.

This is great news for anyone who writes well. Despite its
promotion as a great image-based medium, the Internet is primarily
a text-based medium.

It delivers pictures, music, and video very well indeed, but most
information today is contained in text, and the search engines that
catalog your website deal in text as well (even the image-based
search engines focus on the titles and descriptive text you assign
to your pictures and video).

But what if you know your niche market, but don't write well?
There's a solution for that too. You can purchase content others
have written for you from www.YourOwnArticles.com, or you can have
content custom-written for your niche market.

Finding Great Content

There are numerous great places to find content online to add to
your website, and - better yet - you can get the content for free.

Or so it would seem.

Sites like GoArticles and Idea Marketers are known as article
directories. They provide the service of matching well-written,
informative content with webmasters who desperately need it.

The articles are free for the taking, with the caveat that if you
display one on your website, you must also cite the article's
author and link to his or her website.

Well, free isn't always free. And in this case, when you're trying
to establish yourself as a knowledgeable expert in a niche market,
it's likely to undermine your entire purpose.

When you list someone else as the author of an informative article
on your website, you're setting that other person up as the guru on
your website.

And you're even providing this competing guru with the ultimate
marketing tool - a link to his or her website when they've just
interested the customer with an excellent piece of information.

Instead of using article directories, you're better off running
articles on your website that you can claim as your own. You want
articles ghostwritten for you, and the way to obtain them is to go
to article brokers like www.YourOwnArticles.com.

These companies deal with private label articles, content that you
can claim as your own because all rights to the article have been
sold by the author. Instead of advertising someone else as the
guru, you've just shown your customers that you, yourself, are the
knowledgeable one.

Articles, Newsletters, and Ebooks

Private label articles can be used either as individual articles or
content on your website, or they can be used to build newsletters
that you can send out to subscribers.

If you get a nice collection of articles, you can even create
ebooks to sell or give away to your customers as reference sources.
All of these purposes are valid and intelligent ways to use private
label articles, and any of them will drive business to, not away
from, your website.


ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts course on Article Marketing. You can sign up for his free Article Marketing Course and get additional information at his website: http://www.freeinternetmarketingcourses.com